About

I’m William G. Hildebrand ³, color and material designer at Nike, originally from France, currently living in Rotterdam.

In 2018, I started a trend strategist position for Fashion Snoops—a NYC based trend forecasting agency—where I led projects for heavy hitting brands such as Timberland, Vans, Woolrich, and Foot Locker. Through this role, I developed a fascination for crafting narratives and connecting the dots between culture, consumer and product.

I then moved to the Netherlands for a role as a color designer for performance footwear at Mizuno EMEA, where I applied my learnings to create impactful stories and collections across Running, Volleyball, Handball and Tennis.

Currently, I’m a footwear color and material designer at Nike EMEA Express Lane where I focus on crafting stories and sneakers for consumers across Europe, the Middle-East, and Africa.

Skills

✦

Concept, Color, Material Expertise
Translating insights and cultural signals into impactful product narratives using color theory, materials, and trim details.

☉

Deep Consumer Understanding
Strong grasp of EMEA streetwear and sport culture, with the ability to turn observations into desirable product.

☯

Strategic & Visionary Thinking
Big-picture designer—from trend research to seasonal direction and execution.

♺

Collaborative Leadership
Proven success working cross-functionally with PLM, Development, Apparel, and Global counterparts.

Resume

Nike (2022—now)
Senior Designer
Footwear Color & Materials
Hilversum, NL

Mizuno (2021—2022)
Designer
Footwear Color & Trend
Rotterdam, NL

Future Snoops (2018—2021)
Trend Strategist
Active & Footwear
New York City