My current role aims at exploring macro socio-cultural trends and analyze how they can influence activewear design. I publish forecast reports for fashionsnoops.com with the goal to inspire our clients with future opportunities.

My expertise lies in establishing narratives and color concepts for the following markets: outdoor, yoga, running, fitness and sport style

In addition to constantly being on the lookout for the latest innovations, I also have the opportunity to work as a consultant for apparel & footwear brands in order to help their teams identify top layer conversations, creative direction, marketing activations, and key colors with cultural relevance in mind.

I began working in the fashion trends industry as a sales agent which gave me a better understating of clients needs – something that is still useful as of today in my artistic position.

While the missions were initially business driven, I was gradually trusted to partake in creative operations such as consulting meetings, content strategy and web design.

This progressive evolution pushed me to grow towards the role I currently occupy.

My first accomplished professional experience was as a sales associate at a luxury fashion retailer where I developed my fashion knowledge, an eye for detail, a keen sense of styling and strengthened my client-facing skills.

Since the company wasn’t embracing e-commerce opportunities, I volunteered to lead a digitalization project where I created a shooting studio and was rapidly responsible for product photography as well as the management of the new e-commerce platform.

The project lead to a new main source of revenue for the French boutique.