I’m a NYC based fashion trend forecaster,
photographer, and design enthusiast.
Activewear Trends & Color 01
Activewear Trends & Color 01
Activewear Trends & Color 01
Activewear Trends & Color 01
Activewear Trends & Color 01
Activewear Trends & Color 01
Activewear Trends & Color 01
Activewear Trends & Color 01
PERIOD
2018 – present
ROLE
Director of Activewear
EMPLOYER
Fashion Snoops
LOCATION
New York, US
My current role aims at exploring macro socio-cultural trends and analyze how they can influence fashion design, specifically activewear. I publish trend reports on a web platform, Fashion Snoops, with the goal to inspire our clients with future opportunities. In addition to constantly being on the lookout for the latest innovations, I also have the opportunity to work as a consultant for apparel & footwear companies in order to help their teams identify top layer conversations, marketing activations, creative directions, and key colors with cultural relevance in mind.
Activewear Trends
• Track social and cultural trends
• Development of seasonal trend stories
• Identify relevant marketing opportunities
• Inform color, material, graphic and silhouette direction
• Strong editing and coloring skills
Product Direction
• Predict key design trends and consumer psychology
• Attentive of latest releases and innovative brands
• Thorough competitive research
• Creation of imaginative product mash-ups
• Markets: fitness, outdoor, yoga, running, streetwear
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
PERIOD
2016 – 2018
ROLE
Sales Agent
E-commerce Manager
Graphic Designer
EMPLOYER
Inmouv
(Fashion Trend Forecasting)
LOCATION
Paris, France
I began working in the fashion trends industry as a sales agent which gave me a clear vision of clients needs, something that is still useful as of today in my artistic position. While the missions were initially business driven, I was gradually trusted to partake in creative operations such as consulting meetings, content strategy and web design. This progressive evolution pushed me to grow towards the role I currently occupy.
Web Design
• Site set up, SEO, WordPress installation and update
• Creation of the brand’s online identity
• Design visual content for marketing and presentations
• WooCommerce platform management
Staff Photographer & e-commerce03
Staff Photographer & e-commerce03
Staff Photographer & e-commerce03
Staff Photographer & e-commerce03
Staff Photographer & e-commerce03
Staff Photographer & e-commerce03
Staff Photographer & e-commerce03
Staff Photographer & e-commerce03
PERIOD
2014 – 2016
ROLE
Sales Associate
E-commerce Manager
Staff Photographer
EMPLOYER
Actuel B
LOCATION
Avignon, France
My first accomplished professional experience was as a sales associate at a luxury fashion retailer where I developed my fashion knowledge, an eye for detail, a keen sense of styling and strengthened my client-facing skills. Since the company wasn’t embracing e-commerce opportunities, I volunteered to lead a digitalization project where I created a shooting studio and was rapidly responsible for product photography as well as the management of the new e-commerce platform. The project lead to a new main source of revenue for the French boutique.
Studio Photography
• Creation of a shooting studio and responsible for product photography
• Experience with luxury garments, bags, accessories and footwear
• Image retouching and upload to e-commerce platform (crop, color…)
• Farfetch & e-com site management
• Design visual content for social media, marketing campaigns and site banners