Hi! I’m William Hildebrand.
Here is my résumé.
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
TRENDS & COLOR01
PERIOD
2018 – present
ROLE
Director of
Activewear Trends & Color
EMPLOYER
Fashion Snoops
LOCATION
New York, US
My current role aims at exploring macro socio-cultural trends and analyze how they can influence activewear design. I publish forecast reports for fashionsnoops.com with the goal to inspire our clients with future opportunities.
My expertise lies in establishing narratives and color concepts for the following markets: outdoor, yoga, running, fitness and sport style
In addition to constantly being on the lookout for the latest innovations, I also have the opportunity to work as a consultant for apparel & footwear brands in order to help their teams identify top layer conversations, creative direction, marketing activations, and key colors with cultural relevance in mind.



ANALYTICAL SKILLS
– Track macro social shifts
– Analyze customer behavior
– Runway show analysis
– Attentive of latest releases
– Predict key design trends
– Identify marketing opportunities
DESIGN SKILLS
– Trend Concept
– Color Design
– Material Direction
– Silhouette Direction
– Innovative product mashups
– Adobe creative suite
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
BUSINESS DEVELOPMENT02
PERIOD
2016 – 2018
EMPLOYER
Inmouv Sport Trend Bureau
LOCATION
Paris, FR
ROLE
Sales
E-commerce
Graphic Design
I began working in the fashion trends industry as a sales agent which gave me a better understating of clients needs – something that is still useful as of today in my artistic position.
While the missions were initially business driven, I was gradually trusted to partake in creative operations such as consulting meetings, content strategy and web design.
This progressive evolution pushed me to grow towards the role I currently occupy.
SALES SKILLS
– Prospect research
– Trend workshops
– Client presentations
– Trade show coverage
WEB SKILLS
– Site Set Up / WordPress Install
– SEO
– E-com platform management
– Design marketing emails & presentations
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
STAFF PHOTOGRAPHER03
PERIOD
2014 – 2016
EMPLOYER
ACTUEL B
LOCATION
Avignon, FR
ROLE
Sales Associate
E-commerce Manager
Staff Photographer
My first accomplished professional experience was as a sales associate at a luxury fashion retailer where I developed my fashion knowledge, an eye for detail, a keen sense of styling and strengthened my client-facing skills.
Since the company wasn’t embracing e-commerce opportunities, I volunteered to lead a digitalization project where I created a shooting studio and was rapidly responsible for product photography as well as the management of the new e-commerce platform.
The project lead to a new main source of revenue for the French boutique.