WGH³ is a French‑American footwear designer based in Rotterdam, working at the intersection of sport, culture, and contemporary design. Drawing on experience at Nike, Mizuno, and Future Snoops, he blends creative leadership, design expertise, and cultural fluency to build footwear that feels both relevant and future‑focused.

Rooted in a lifelong passion for sport and a deep understanding of fashion subcultures, his practice centers on translating local insight into design — reading city behaviors, cultural signals, and emerging movements to shape concepts with emotional resonance and strategic clarity. Through color theory, material innovation, and narrative‑driven thinking, he creates products that connect meaningfully with consumers while pushing categories forward.

At Nike EMEA’s Local Creation team, he leads color and material direction for fast, consumer‑driven product, guiding designers and collaborating across functions to deliver work with precision and cultural sharpness. Previously, as Director of Trend at Future Snoops, he shaped global direction across performance sports and footwear, refining his ability to identify cultural shifts and articulate clear, actionable design strategy for global brands such as Timberland, Vans, and Napapijri.

→ Cultural insight translation
→ Footwear color & material expertise
→ Narrative‑driven design direction
→ Streetwear & sport culture fluency
→ Cross‑functional collaboration
→ Material innovation & sourcing
→ Trend forecasting & consumer insight
→ Creative leadership & mentorship

Nike — Footwear Color & Material, Local Creation
Hilversum, NL
→ Lead Designer · 2025–Present
→ Senior Designer · 2024–2025
→ Designer II · 2022–2024

Mizuno — Footwear Color Design
Rotterdam, NL
→ Designer · 2021–2022

Fashion Snoops — Global Trend Forecasting Agency
New York, USA
→ Director of Trend, Active & Footwear · 2018–2021