About
The “Running is Mental” narrative explores the intersection of running, mindfulness, and fashion—catering to the style conscious athlete, blending performance with a curated, wellness-driven aesthetic. The mantra is a subtle affirmation of the mindful aspect of your journey every time you lace up—a daily reminder for runners who balance the pursuit of inner peace with the drive for pace.

Scope of work
Storytelling
Color Design
Graphic Design

Season
Spring 2026

Style Code
IQ0307