Hi! I’m William Hildebrand.
Here is my résumé.

WORK EXPERIENCE
Trends & Color01
Trends & Color01
Trends & Color01
Trends & Color01
Trends & Color01
Trends & Color01
Trends & Color01
Trends & Color01
Trends & Color01
PERIOD
2018 – present
ROLE
Director of
Activewear Trends & Color
EMPLOYER
Fashion Snoops
LOCATION
New York, US

My current role aims at exploring macro socio-cultural trends and analyze how they can influence activewear design. I publish forecast reports for fashionsnoops.com with the goal to inspire our clients with future opportunities.

My expertise lies in establishing narratives and color concepts for the following markets: outdoor, yoga, running, fitness and sport style

In addition to constantly being on the lookout for the latest innovations, I also have the opportunity to work as a consultant for apparel & footwear brands in order to help their teams identify top layer conversations, creative direction, marketing activations, and key colors with cultural relevance in mind.

ANALYTICAL SKILLS
– Track macro social shifts
– Analyze customer behavior
– Runway show analysis
– Attentive of latest releases
– Predict key design trends
– Identify marketing opportunities
DESIGN SKILLS
– Trend Concept
– Color Design
– Material Direction
– Silhouette Direction
– Innovative product mashups
– Adobe creative suite
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
Business Development02
PERIOD
2016 – 2018
EMPLOYER
Inmouv Sport Trend Bureau
LOCATION
Paris, FR
ROLE
Sales
E-commerce
Graphic Design

 

I began working in the fashion trends industry as a sales agent which gave me a better understating of clients needs – something that is still useful as of today in my artistic position.

While the missions were initially business driven, I was gradually trusted to partake in creative operations such as consulting meetings, content strategy and web design.

This progressive evolution pushed me to grow towards the role I currently occupy.

SKILLS
– Site Set Up / WordPress Install
– SEO
– E-com platform management
– Design marketing emails & presentations
Staff Photographer03
Staff Photographer03
Staff Photographer03
Staff Photographer03
Staff Photographer03
Staff Photographer03
Staff Photographer03
Staff Photographer03
Staff Photographer03
PERIOD
2014 – 2016
EMPLOYER
ACTUEL B
LOCATION
Avignon, FR
ROLE
Sales Associate
E-commerce Manager
Staff Photographer

My first accomplished professional experience was as a sales associate at a luxury fashion retailer where I developed my fashion knowledge, an eye for detail, a keen sense of styling and strengthened my client-facing skills.

Since the company wasn’t embracing e-commerce opportunities, I volunteered to lead a digitalization project where I created a shooting studio and was rapidly responsible for product photography as well as the management of the new e-commerce platform.

The project lead to a new main source of revenue for the French boutique.

SKILLS
– Creation of a shooting studio and responsible for product photography
– Experience with luxury garments, bags, accessories and footwear
– Image retouching and upload to e-commerce platform (crop, color…
– Farfetch & e-com site management
–Design visual content for social media, marketing campaigns and site banners
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects
Passion projects

NYC based running club

Positive Mental Energy

Sneaker Mashups

Salomonsters