Salomonsters is the result of my passion for footwear design and attentiveness to cultural trends. I began this project late 2019. At the time, I was in a trend forecasting position at Fashion Snoops, where part of my day-to-day work was to compile inspirational imagery to create trend reports for Active Sports, Streetwear, and Footwear. With this extensive library of images, I started selecting key elements from iconic footwear and merging them into conceptual “monster” hybrids. One could say I was upcycling e-commerce images to extend their life cycle.