Positive Mental Energy

Brand Identity
Graphic Design
Community Management
Lead Runner

Positive Mental Energy is a NYC based running club which was founded after the first lockdown in 2020. With a global pandemic causing us to spend more time inside, I created this space for people to “connect, explore, and heal together” through socially distant group runs. I launched an Instagram page @PositiveMentalEnergy and designed announcements to target runners from my neighborhood. A few weeks later I was hosting two runs a week with over ten members each run. Since then, I’ve secured a partnership with Arc’teryx New York who sponsors our runs and equips our members through giveaways each month.