POSITIVE MENTAL ENERGY

2020—PRESENT
FOUNDER
RUNNING CLUB
BRAND IDENTITY

WITH A GLOBAL PANDEMIC CAUSING US TO SPEND MORE TIME INSIDE, I CREATED THE RUNNING CLUB POSITIVE MENTAL ENERGY FOR NEW YORK CITY TO “CONNECT, EXPLORE, AND HEAL. TOGETHER”.

While the first lockdown of 2020 set the backdrop for such a group, I had several other intentions with this project. The main objective was to create a space for runners who didn’t want to obsess with pace but would rather focus on the mental health benefits as well as the social component which running can offer. Also, I was convinced that a group would provide a sense of safety to those who usually don’t feel comfortable with the idea of running on their own after dark.

After designing the brand identity and content for social media, I launched the Instagram page @positivementalenergy.nyc to reach runners from New York. A few weeks later I was hosting several runs a week in Bushwick, Williamsburg, and Central Park with a core group of 15-20 runners.

Since then, I’ve secured a partnership with Arc’teryx New York who sponsors our runs and equips our members through giveaways each month.

THE GROUP

GRAPHIC DESIGN

PHOTOGRAPHY

VIDEO

SCOPE OF WORK

DESIGN

Brand Identity
Logo Design
Graphic Design

SOCIAL MEDIA

Community Management
Event Planning