Footwear Color Design

Mizuno Wave Momentum 3 “Avatar”

Creation of a trend story, color direction and color design for Mizuno Volleyball. Inspired by the collision of physical and digital worlds, Japanese cyberpunk movies, and the Metaverse.

This Wave Momentum 3 is part of the "Avatar" pack I came up with for Mizuno Volleyball's AW23 collection. Based on macro societal trends and consumer insights, I crafted the story, moodboard and color palette which was applied across Mizuno's sports categories (Running, Indoor, Tennis, etc.). For this specific model, which is worn by professional volleyball players during world class competitions, I wanted to highlight key elements of the shoe to create brand visibility from afar—all while highlighting the latest features of the shoe. The result is an energetic yet commercial offering for top athletes and volleyball players aspiring to go pro.

Footwear Color & Material Design

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