This design draws straight from the legendary “Iceman” poster from 1978 and shot by Denny Strickland . The icy outsole echoes Gervin’s throne of ice, while the high-shine finish recalls the silver basketballs in each hand and the original “ICE” tracksuit.

Design
Will Hildebrand

PLM
Matt Hay

Developer
Joyce Fan

George “Iceman” Gervin
Poster, 1978 by John Brown & Partners